Professional experience

Strategy, systems, and hands-on execution.

I work across the customer acquisition process: researching markets, developing offers, planning campaigns, building conversion paths, configuring CRM follow-up, and making performance measurable. My background spans agency strategy, early-stage technology, independent business ownership, and technical field operations.

Roles of interest: growth marketing, marketing operations, CRM and lifecycle marketing, performance marketing, and marketing automation.

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Career

Work history

January 2026 – Present

Unbranded Growth

Lead Marketing Strategist

Lead marketing strategy and execution for an agency portfolio, connecting acquisition campaigns with landing pages, CRM workflows, lead follow-up, and measurement.

  • Develop client-specific acquisition plans, offers, positioning, creative briefs, and full-funnel campaign strategies across service businesses.
  • Build responsive GoHighLevel landing pages, qualification forms, appointment flows, and automated email and SMS follow-up.
  • Implement and troubleshoot Meta Pixel, Conversions API, GA4, Google Tag Manager, RedTrack, UTMs, and CRM attribution.
  • Analyze campaign and funnel performance with agency leadership and media buyers; identify issues in traffic, lead quality, conversion, and reporting.
Paid acquisitionGoHighLevelConversion trackingClient strategy

August 2024 – January 2026

VBRL

Growth Marketing & Marketing Operations Lead

Led growth marketing and marketing operations across early-stage AI and technology initiatives, from positioning and launch planning to experimentation and automation.

  • Developed positioning, messaging frameworks, channel priorities, and go-to-market materials for emerging products.
  • Designed AI-assisted workflows with n8n and Python for monitoring, content operations, and reporting.
  • Supported paid acquisition tests, performance analysis, competitive research, and investor-facing market narratives.
  • Worked with founders and technical stakeholders on pricing, partnerships, product messaging, and operating processes.
GTM strategyAI workflowsExperimentationFounder collaboration

January 2021 – August 2024

Riverbend Digital Solutions

Founder, Growth Marketing & Automation

Founded and operated an independent digital solutions business serving clients with marketing strategy, customer acquisition systems, digital presence, and automation.

  • Worked directly with business owners to define growth needs, positioning, channel opportunities, and project requirements.
  • Built lead generation funnels and workflows for capture, enrichment, follow-up, and reporting.
  • Supported rebranding, customer-facing messaging, market research, analytics foundations, and vendor coordination.
  • Owned client delivery and implementation while managing business development and day-to-day operations.
Business ownershipLead generationAutomationClient delivery

October 2015 – July 2021

Various utility employers

Lineman / Apprentice Lineman

Worked in electrical utility field roles where safety, technical learning, troubleshooting, communication, and reliable team execution were essential.

  • Followed safety procedures and coordinated with crews in demanding field environments.
  • Built practical problem-solving habits that now inform technical and operational marketing work.
Field operationsSafetyTechnical troubleshooting

Capabilities

What I bring to a team

Growth & performance marketing

Customer acquisition strategy, Meta and Google Ads campaign planning, offer development, creative testing, lead generation, conversion optimization, and performance analysis.

CRM & lifecycle operations

GoHighLevel configuration, lead routing, segmentation, appointment workflows, automated email and SMS follow-up, nurture sequences, and process documentation.

Measurement & attribution

GA4, Google Tag Manager, Meta Pixel and Conversions API, RedTrack, conversion events, event deduplication, UTMs, click IDs, and funnel reporting.

Automation & technical implementation

n8n, Python scripting, webhooks, APIs, AI-assisted research and operations, HTML, CSS, JavaScript, and responsive landing page development.

Positioning & collaboration

Market and competitor research, product messaging, direct-response copy, GTM planning, founder collaboration, client communication, and cross-functional coordination.

GoHighLevel is my deepest CRM specialization. I have also worked with or evaluated other platforms and collaborate with developers on broader technical systems.

Industry context

Experience across different buying journeys

I adapt acquisition and follow-up systems to the business model, customer decision, sales cycle, and operational constraints.

Technology & AIB2B servicesFinancial servicesFitnessAutomotiveAestheticsAudiovisual servicesLocal service businesses

Background

Practical learning and technical discipline

My education includes Montville High School and Southeast Lineman Training Center. Since moving into marketing and technology, I have continued learning through client work, self-directed study, and hands-on implementation in analytics, Python, automation, CRM systems, and AI workflows.

The shift from utility linework to business ownership and marketing shaped how I approach unfamiliar problems: learn the system, find the failure point, and build a practical solution with the people involved.