Marketing strategy that works all the way through.
I'm Mitchell Bassett. I connect acquisition strategy with the landing pages, CRM workflows, attribution, and follow-up that turn interest into measurable business outcomes.
Lifecycle + Routing Infrastructure
Defined lifecycle stages, routing rules, and follow-up logic to keep execution clean and measurable.
Automation That Reduces Manual Ops
Built n8n + Python workflows for monitoring, reporting, and operational handoffs across tools.
Positioning → Execution Alignment
Created messaging frameworks and asset readiness systems to support launches and early traction.
Experience
From strategy to the systems that make it work.
My work spans agency growth strategy, early-stage technology marketing, and building an independent digital solutions business. I bring the strategy and hands-on implementation together.
Explore my experienceLead Marketing Strategist
Unbranded Growth
January 2026 – Present
Growth Marketing & Marketing Operations Lead
VBRL
August 2024 – January 2026
Founder, Growth Marketing & Automation
Riverbend Digital Solutions
January 2021 – August 2024
Proof of Impact
Built to Scale With a Team
I build systems teams can operate confidently — with clear logic, clean handoffs, and measurable outputs.
Outcome: Turns target criteria into scored, enriched leads with ready-to-send outreach.
Automated Lead Finder & Enrichment Engine
Scrapes leads via API, enriches with additional data, generates custom outreach messages, scores by fit, and can send cold outreach directly — eliminating manual prospecting.
Scrape leads for people or businesses via Apify APIs
Enrich leads with additional data through secondary API calls
Score all leads based on scraped information and fit criteria
Generate custom outreach messages per lead
Send cold outreach directly or notify internal team
Outcome: Ensures every lead gets fast follow-up and correct routing.
Lifecycle Follow-up & Routing
Automated the path from form submission to owner notification, reducing lead response time and manual triage.
Capture form submission
Categorize lead by segment and intent signals
Route notification to appropriate owner
Create follow-up task with context in CRM
Outcome: Converts market noise into structured signals and themes.
AI GTM Signal Monitor
Surfaces competitive moves, product reviews, and social mentions into a daily brief — no manual scanning required.
Collect signals: product reviews, competitor pages, social mentions
AI-powered summarization and theme tagging
Score by relevance and urgency
Publish daily signal brief to Notion/Slack
Outcome: Routes high-intent users to sales and keeps everyone else nurtured.
Trial-to-Sales Trigger Router
Detects product usage patterns during trial and routes high-intent users to sales or nurture sequences automatically.
Detect product behavior events during trial period
Score user based on activation and engagement signals
Route high-score to sales notification, low-score to nurture
Log outcomes for model refinement
Outcome: Turns raw performance data into a weekly decision-ready brief.
Automated Weekly GTM Reporting
Pulls metrics from analytics and campaign platforms, transforms and normalizes data, generates a formatted summary with highlights and next actions, and delivers to Notion, Slack, and email — eliminating manual reporting.
Pull GA4 + campaign metrics via APIs
Transform and normalize with Python
Generate formatted summary with highlights + next actions
Deliver to Notion, Slack, and email
The 4 Systems Behind Sustainable Growth
Four systems that work together. Applicable across SaaS, services, and marketplaces — not just one vertical.
Demand Capture & Acquisition
“If someone needs what you do today, can they find you?”
- Channel validation and iteration
- Search intent and SEO foundations
- Landing page design and optimization
- Asset distribution and channel selection
Success looks like
Qualified traffic increases without proportional spend increases
Conversion Infrastructure
“Leads are useless if they aren't converted.”
- Instant follow-up and routing automation
- Lifecycle nurture sequences
- Reactivation workflows
- Funnel measurement and optimization
Most teams don't need more leads. They need better systems.
Success looks like
Lead-to-customer conversion rate improves consistently
Authority & Positioning
“When someone checks you out, do you look like the obvious choice?”
- Social proof and case study development
- Messaging clarity and value prop testing
- Site credibility and trust signals
- Narrative consistency across channels
Success looks like
Shorter sales cycles and higher close rates
Expansion via Relationships
“The highest-value growth often comes from relationships.”
- Partnership and referral loop design
- Stakeholder enablement materials
- Systemized outreach workflows
- Audience signal monitoring and growth channels
We systemize relationships instead of hoping for them.
Success looks like
Referral and partner-sourced pipeline grows quarter over quarter
What I Work With
The strategy, platforms, and technical work behind my marketing projects.
Core Capabilities
Growth Strategy & Acquisition
- Market research, positioning, offer development, and channel planning
- Paid campaign strategy, creative testing, and lead generation
Lifecycle, CRM & Routing
- GoHighLevel workflows, pipeline structure, and segmentation
- Lead capture, qualification, follow-up, nurture, and appointment logic
- Email and SMS sequences, routing, and reactivation
Automation & AI Workflows
- n8n and Python workflows for marketing operations
- AI-assisted research, monitoring, content, and reporting
- Webhooks and API integrations
Measurement & Experimentation
- Meta Pixel, Conversions API, GA4, GTM, and RedTrack
- Event deduplication, UTMs, click IDs, and attribution troubleshooting
- Funnel analysis, landing page tests, and performance reporting
Positioning to Execution
- Translate technical products and business needs into clear messages
- Build landing pages, ads, emails, and creative briefs
- Use market and competitor research to sharpen positioning
Operating Rhythm & Coordination
- Business owner, founder, and client communication
- Coordinate media buyers, developers, and vendors
- Document workflows and improve repeatable processes
Tools & Platforms
CRM & Lifecycle
Analytics & Tracking
Paid & Distribution
Automation & Technical
Web & Funnel Development
Ops & Documentation
Additional technical exposure
Depth varies by platform. GoHighLevel is my strongest CRM specialization; additional technical exposure includes collaborative planning, experimentation, and troubleshooting.