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Chiropractic Clinic (NDA) — Case Study

Full-Funnel Revenue & Automation System

Building a conversion system — not just running ads.

Growth & Automation Lead (Strategy + Execution)Active Clinic, Paid Traffic Running

Overview

I joined an active chiropractic clinic to assist with growth and revenue optimization. The clinic was already running paid ads, but the system lacked cohesive funnel architecture, automation depth, conversion routing logic, structured review acquisition, reactivation systems, and lead segmentation discipline. I took ownership of strategy and execution for the growth funnel and built a full lifecycle revenue engine.

Objective

Increase appointment bookings and revenue by optimizing paid traffic conversion, improving lead follow-up, building automation systems, increasing review acquisition, reactivating dormant contacts, and eliminating lead leakage. This was not about running ads. It was about building a conversion system.

1. Top of Funnel — Paid Social

Traffic was driven through Facebook Ads following a structured flow: Facebook Ad → Landing Page → Form Submission → Automated Conversion Engine. We developed and deployed two A/B tested landing pages to optimize offer messaging, layout, conversion rate, and form completion. Every form submission initiated a structured automation cascade.

  • Facebook Ads as primary traffic source
  • Two A/B tested landing pages deployed
  • Optimized offer messaging, layout, and conversion rate
  • Every form submission triggered automated follow-up

2. Lead Capture & Pipeline Automation

Once a lead submitted a form, they were automatically added to the CRM pipeline (GoHighLevel), tagged and segmented, assigned to a new lead stage, and triggered into multi-step automation. No manual lead handling was required at the initial stage. Everything was automated.

  • Immediate SMS follow-up
  • Email confirmation
  • Internal team notifications
  • Appointment reminder sequences
  • Nurture campaigns until booking

3. Lifecycle Automation

This system extended beyond booking. After the second patient visit, a satisfaction rating automation triggered. Patients received a text asking: "On a scale of 1–5, how would you rate your experience?" Based on response, patients were routed to different workflows. This protected reputation while actively generating reviews.

Review Routing Logic

  • 4–5 rating → Routed to Google review campaign workflow
  • 1–3 rating → Routed to internal feedback request workflow
  • Negative feedback triggered follow-up: "What could we improve?"

Review Milestone

  • 53 Google reviews at time of milestone push
  • 5.0 average rating (with one 4-star)
  • Campaign built around surpassing 50 reviews to amplify social proof

4. Reactivation Campaign

The clinic had a large number of old contacts. I built a structured reactivation engine that turned stale contacts into warm revenue opportunities. Every response triggered dynamic automation pathways.

  • Special promotional offers
  • SMS + email sequences
  • Conditional routing based on responses
  • Non-response follow-up logic
  • Segmentation by engagement level

Lead Outcomes

  • Rebooked
  • Routed to sales
  • Triggered into nurture
  • Or recycled based on status

5. Offer Engineering

We structured promotions to reduce entry friction, increase initial bookings, and transition patients into higher-value treatment plans.

  • $47 Spinal Decompression
  • $97 InvisaRed + InBody bundle
  • Scarcity-based voucher campaigns

6. Automation Infrastructure Highlights

I personally built the complete automation infrastructure. The clinic transitioned from partial automation to a full revenue system.

Systems Built

  • Landing pages
  • GHL automation flows
  • SMS sequences
  • Email nurture systems
  • Lead tagging architecture
  • Pipeline stage logic
  • Review generation workflows
  • Reactivation campaign routing

Every Lead Was

  • Tagged
  • Segmented
  • Tracked
  • Routed dynamically
  • Followed up automatically

Why This Demonstrates GTM Engineering

  • Funnel design beyond paid traffic
  • Lifecycle automation
  • Conditional workflow branching
  • CRM logic architecture
  • A/B landing page optimization
  • Review acquisition infrastructure
  • Lead reactivation systems
  • Revenue-first conversion design

Strategic Takeaway

Most clinics focus on generating leads. I focused on:

  • Maximizing conversion
  • Automating follow-up
  • Protecting reputation
  • Leveraging social proof
  • Monetizing dormant databases
  • Building structured pipelines

The result was a scalable, automated patient acquisition system that reduced lead waste and improved appointment flow.